Beach Tan Express is a tanning salon located in both Dyer and Crown Point Indiana. They needed a new website to drum up some more business locally.

PROJECT OVERVIEW

Beach Tan Express is a tanning salon located in both Dyer and Crown Point Indiana. The company needed their website redesigned both for esthetic purposes as well as functional purposes. Their website was about 5 years old, it looked outdated, it wasn’t responsive, it didn’t operate on any content management system, and it didn’t have much in terms of search engine optimization. I had my work cut out for me. I decided, in terms of design, to give it a somewhat “vintage beach feel”. The owner loved it. I wanted to utilize some b-roll in the header of the home page to make the page feel more alive. There’s something about video that just amps up the look and feel of a website. I built the website in WordPress which allowed me to utilize some useful plugins for things like SEO, contact forms, and layout. I also used a bootstrap framework to help with making the site more responsive. There was still some CSS work that needed to be done to ensure it displayed the way we wanted on phones and tablets but it wasn’t anything crazy. Since the site has been live, Beach Tan Express has noticed a significant uptick in web visitors and it’s only a matter of time before that translates into people in the door.

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